We’ve just put this popular t-shirt back up on the site in honour of a British icon who recently passed. “Didn’t They Do Well” was the catchphrase of British TV Legend Sir Bruce Forsyth. A staple host of Saturday night telly for more than 40 years, back in 1973 Bruce was host of popular family game show, ‘The Generation Game’ regularly pulling in around 21 million viewers – that’s almost 40% of the UK population in at that time.
Early in 1973 Dave Gilmour was snapped wearing this red ‘Didn’t They Do Well’ t-shirt in a series of poses whilst strumming a guitar and twiddling the knobs at his home recording studio in London. Next time he went to put it on it was gone - and a couple of months later Roger Waters was snapped wearing the tee on stage in Atlanta, as you can see in this YouTube vid:
It’s not clear if Dave and Roger were among Bruce’s 21 million fans – or whether they had appropriated the phrase to describe the Floyd’s own success. They had just released Dark Side of the Moon to much critical acclaim and were busy touring the album to packed venues across the US. On March 24th they took to the stage at the Municipal Auditorium in Atlanta to a very receptive audience before returning to the UK for a couple of dates in London. Just one month later Dark Side of the Moon reached number 1 on the US Billboard charts - and when the band returned to the US to play more tour dates that summer they discovered that their popularity had soared. They stopped playing in theatres and auditoriums and started playing stadiums and arenas instead, along with their legendary array of inflatable stage props and visuals. Dark Side of the Moon went on to become one of the best-selling albums of all time. Didn’t they do well?